Privacy Policy for 24personalities.com

Last Updated: November 6, 2025

1. Introduction

Welcome to 24personalities.com ("we," "us," "our"). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, 24personalities.com, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

2. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

  • Personal Data: Personally identifiable information, such as your name, email address, and demographic information, that you voluntarily give to us when you register for an account or purchase premium content.
  • Test and Survey Responses: Information you provide when you take our personality tests or respond to surveys. This includes your answers and the resulting personality profile.
  • Derivative Data: Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.
  • Financial Data: Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our services from the Site. We store only very limited, if any, financial information that we collect. Otherwise, all financial information is stored by our payment processor, Stripe. You are encouraged to review their privacy policy and contact them directly for responses to your questions.
  • Data from Cookies and Tracking Technologies: We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience.

3. How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

  • Create and manage your account.
  • Process your payments and deliver the premium services you have purchased.
  • Email you regarding your account or order.
  • Provide you with your personality test results and related content.
  • Anonymize data for research purposes to improve our understanding of personality traits.
  • Monitor and analyze usage and trends to improve your experience with the Site.
  • Notify you of updates to the Site.
  • Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.

4. Disclosure of Your Information

We do not sell your personal data to anyone. We may share information we have collected about you in certain situations:

  • By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
  • Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, and customer service. Our payment processor is Stripe.
  • Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • Anonymized Research Data: We may share aggregated and anonymized data with third parties for research and analysis purposes. This data will not contain any personally identifiable information.

5. Your Data Protection Rights (GDPR & CCPA)

Depending on your location, you may have the following rights regarding your personal data:

  • The right to access: You have the right to request copies of your personal data.
  • The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
  • The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
  • The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
  • The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you would like to exercise any of these rights, please contact us at our provided contact information below. You can also manage your data preferences in your Dashboard.

6. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

7. Data Retention

We will only retain your personal information for as long as it is necessary for the purposes set out in this privacy policy. We will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. Account information and test results will be retained as long as your account is active to provide you with continuous access to your results.

8. Policy for Children

Our Site is not intended for use by individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under the age of 16 without verification of parental consent, we will take steps to remove that information from our servers.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date and the updated version will be effective as soon as it is accessible. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

10. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at: